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A Portland food cart owner, preparing to expand into a second location at a brick and mortar micro-restaurant concept, wanted a strategic marketing plan to help her get the new location off the ground. The Situation As part of the Portland State University Capstone project for Marketing majors, students must complete a strategic marketing plan.… Continue reading x Mexican Food Cart
An entrepreneur with a business idea approached the Portland State University Senior Capstone program for help moving her idea forward. Project Scope: The idea involves creating a web-based platform with two users: customers and suppliers. The platform would act as a middleman for a very niche B2B market where both types of users have expressed… Continue reading x Portland-Based Tech Startup
All advertising students at Portland State University complete a spec project where they create an advertising campaign for a fictitious wine bar targeting Millennials. Introducing Loop Wine Bar... The Goal For this campaign, my team was tasked with developing a name and brand identity for the bar, conceptualizing the vibe and decor of the space,… Continue reading x Loop Wine Bar
Pam Noble 