A Portland food cart owner, preparing to expand into a second location at a brick and mortar micro-restaurant concept, wanted a strategic marketing plan to help her get the new location off the ground. The Situation As part of the Portland State University Capstone project for Marketing majors, students must complete a strategic marketing plan.… Continue reading x Mexican Food Cart
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x Oak Springs Insurance
Oak Springs was a small insurance brokerage in Salem, Oregon which specialized in equine (horse) insurance. Overview There are very few equine insurance agents in the Western US, so this brokerage had a large, very niche target market. The Owner/Agent contracted me through a temp agency to fill in as office manager for 3 months.… Continue reading x Oak Springs Insurance