As part of a school project at PSU, my team and I were tasked with developing a business plan which combined two unrelated business concepts. We decided to combine coffee and bicycles in a retail setting which sold bikes and gear, repaired bikes, and had a small cafe with espresso drinks. The shop was named… Continue reading x Gears & Grounds
Tag: Graphic Design
x Mexican Food Cart
A Portland food cart owner, preparing to expand into a second location at a brick and mortar micro-restaurant concept, wanted a strategic marketing plan to help her get the new location off the ground. The Situation As part of the Portland State University Capstone project for Marketing majors, students must complete a strategic marketing plan.… Continue reading x Mexican Food Cart
x Portland-Based Tech Startup
An entrepreneur with a business idea approached the Portland State University Senior Capstone program for help moving her idea forward. Project Scope: The idea involves creating a web-based platform with two users: customers and suppliers. The platform would act as a middleman for a very niche B2B market where both types of users have expressed… Continue reading x Portland-Based Tech Startup
x Oak Springs Insurance
Oak Springs was a small insurance brokerage in Salem, Oregon which specialized in equine (horse) insurance. Overview There are very few equine insurance agents in the Western US, so this brokerage had a large, very niche target market. The Owner/Agent contracted me through a temp agency to fill in as office manager for 3 months.… Continue reading x Oak Springs Insurance
x Xmas Cards
For several years, I would send out handmade cards and unique Xmas newsletters for the holidays. The practice began with simple, whimsical cards, but over time they evolved into complex writing exercises done for the pure joy of it. These are included in my portfolio as an example of how I combine storytelling and art.… Continue reading x Xmas Cards