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As part of a school project at PSU, my team and I were tasked with developing a business plan which combined two unrelated business concepts. We decided to combine coffee and bicycles in a retail setting which sold bikes and gear, repaired bikes, and had a small cafe with espresso drinks. The shop was named… Continue reading x Gears & Grounds
A Portland food cart owner, preparing to expand into a second location at a brick and mortar micro-restaurant concept, wanted a strategic marketing plan to help her get the new location off the ground. The Situation As part of the Portland State University Capstone project for Marketing majors, students must complete a strategic marketing plan.… Continue reading x Mexican Food Cart
FIR NW is the student-run advertising agency at Portland State University. Students working at FIR have already chosen their advertising discipline(s), and they work with real clients, real budgets, and real deadlines. My role at FIR was in Strategy (as an Account Planner) and Digital Media. Because client work in FIR typically spans more than… Continue reading x FIR NW Advertising Agency
Oak Springs was a small insurance brokerage in Salem, Oregon which specialized in equine (horse) insurance. Overview There are very few equine insurance agents in the Western US, so this brokerage had a large, very niche target market. The Owner/Agent contracted me through a temp agency to fill in as office manager for 3 months.… Continue reading x Oak Springs Insurance
Pam Noble 