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As part of a school project at PSU, my team and I were tasked with developing a business plan which combined two unrelated business concepts. We decided to combine coffee and bicycles in a retail setting which sold bikes and gear, repaired bikes, and had a small cafe with espresso drinks. The shop was named… Continue reading x Gears & Grounds
A Portland food cart owner, preparing to expand into a second location at a brick and mortar micro-restaurant concept, wanted a strategic marketing plan to help her get the new location off the ground. The Situation As part of the Portland State University Capstone project for Marketing majors, students must complete a strategic marketing plan.… Continue reading x Mexican Food Cart
An entrepreneur with a business idea approached the Portland State University Senior Capstone program for help moving her idea forward. Project Scope: The idea involves creating a web-based platform with two users: customers and suppliers. The platform would act as a middleman for a very niche B2B market where both types of users have expressed… Continue reading x Portland-Based Tech Startup
FIR NW is the student-run advertising agency at Portland State University. Students working at FIR have already chosen their advertising discipline(s), and they work with real clients, real budgets, and real deadlines. My role at FIR was in Strategy (as an Account Planner) and Digital Media. Because client work in FIR typically spans more than… Continue reading x FIR NW Advertising Agency
All advertising students at Portland State University complete a spec project where they create an advertising campaign for a fictitious wine bar targeting Millennials. Introducing Loop Wine Bar... The Goal For this campaign, my team was tasked with developing a name and brand identity for the bar, conceptualizing the vibe and decor of the space,… Continue reading x Loop Wine Bar
Pam Noble 