As part of a school project at PSU, my team and I were tasked with developing a business plan which combined two unrelated business concepts. We decided to combine coffee and bicycles in a retail setting which sold bikes and gear, repaired bikes, and had a small cafe with espresso drinks. The shop was named… Continue reading x Gears & Grounds
Category: Spec Work
x Loop Wine Bar
All advertising students at Portland State University complete a spec project where they create an advertising campaign for a fictitious wine bar targeting Millennials. Introducing Loop Wine Bar... The Goal For this campaign, my team was tasked with developing a name and brand identity for the bar, conceptualizing the vibe and decor of the space,… Continue reading x Loop Wine Bar